Strategy for Success in Asia

Mastering Business in Asia
Product Number: EB00066484
Released: Aug 19, 2013
Business Term: Purchase
ISBN: #9781118178720
Publisher: Wiley
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Description

In order to achieve success, managers need to understand the strategic issues in Asia. Strategy for Success in Asia covers areas from the uniqueness of Asia like its economic and cultural diversity to the roles of governments and the importance of alliances. One of the first books to offer a perspective effective company strategy and how local and multinational companies can achieve strategic success in Asia. This important book is for anyone who has a stake in Asia or has plans to do business in it.

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Original Publish Date: Feb 03, 2012

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