Dethroning the King

The Hostile Takeover of Anheuser-Busch, an American Icon
Product Number: EB00062979
Released: Aug 19, 2013
Business Term: Purchase
ISBN: #9781118202821
Publisher: Wiley
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Description

How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing-and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance as a nation. -Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history -Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board -Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but infighting and dysfunctionality behind the scenes forced it to capitulate From America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide reaching and profound.

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Author(s): Julie Macintosh
Original Publish Date: Sep 20, 2011

All formats/editions

CD
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Author(s): Julie Macintosh
Narrator(s): Joyce Bean
Product Number DD1180
Released: Jul 18, 2011
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781452603544
eAudio
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Author(s): Julie Macintosh
Narrator(s): Joyce Bean
Product Number Z100088500
Released: Feb 02, 2015
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781452623542

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