Professional Marketing Reading Sampler

Book excerpts from top marketing titles published by Wiley
Author(s): Wiley
Original Publish Date: Jul 03, 2012
Product Number: EB00129466
Released: Nov 27, 2013
Business Term: Purchase
ISBN: #9781118389775
Publisher: Wiley
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John Wiley & Sons Ltd is a leading publisher in books, journals and electronic products covering all areas of marketing and sales. From social media to market research to branding, we cover it all. This Professional Marketing Reading Sampler includes book excerpts for a taste of our top marketing titles from the following expert authors: Andy Bird, Mhairi McEwan, Philip Sheldrake, Laurie Young, The CIM, Jeremy Kourdi, Christer Holloman, Patrick Barwise, Sean Meehan, Jesko Perrey and Dennis Spillecke"