Retail Marketing and Branding

A Definitive Guide to Maximizing ROI
Product Number: EB00066922
Released: Aug 19, 2013
Business Term: Purchase
ISBN: #9781118489512
Publisher: Wiley
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Description

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters

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Original Publish Date: Jan 02, 2013

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eBook
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Product Number EB00066031
Released: Aug 19, 2013
Business Term: Purchase
Publisher: Wiley
ISBN: #9780470979778

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