Strategic Social Media

From Marketing to Social Change
Product Number: EB00706170
Released: Jun 26, 2017
Business Term: Purchase
ISBN: #9781118556900
Publisher: Wiley-Blackwell
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Description

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. -Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform -Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future -Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share -Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour -Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold 

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Original Publish Date: Sep 15, 2016

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