How to Measure Anything

Finding the Value of "Intangibles" in Business
Product Number: EB00626684
Released: Nov 16, 2015
Business Term: Purchase
ISBN: #9781118836446
Publisher: Wiley
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Description

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. -Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction -Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper -Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods -Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas -Offers practical methods for measuring a variety of "intangibles" -Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets Written by recognized expert Douglas Hubbard-creator of Applied Information Economics-How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

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Author(s): Douglas W. Hubbard
Original Publish Date: Feb 24, 2014

All formats/editions

CD
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Author(s): Douglas W. Hubbard
Narrator(s): David Drummond
Product Number DD1380
Released: Sep 12, 2011
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781452604206
eAudio
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Author(s): Douglas W. Hubbard
Narrator(s): David Drummond
Product Number Z100088553
Released: Feb 02, 2015
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781452624204

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