Social Marketing Digital Book Set

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Original Publish Date: Mar 04, 2014
Product Number: EB00272187
Released: Apr 08, 2014
Business Term: Purchase
ISBN: #9781118840054
Publisher: Wiley
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Description

A set of four e-books on engaging social media, marketing strategies and more This is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform trust into new business and essential content marketing strategies. The Science of Marketing takes you from e-books to blogging.

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