Experimental Methods in Survey Research

Techniques that Combine Random Sampling with Random Assignment
Product Number: EB00776087
Released: Oct 17, 2019
Business Term: Purchase
ISBN: #9781119083764
Publisher: Wiley
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Description

A thorough and comprehensive guide to the theoretical, practical, and methodological approaches used in survey experiments across disciplines such as political science, health sciences, sociology, economics, psychology, and marketingExperimental Methods in Survey Research: Techniques that Combine Random Sampling with Random Assignment >addresses experiments on within-unit coverage, reducing nonresponse, question and questionnaire design, minimizing interview measurement bias, using adaptive design, trend data, vignettes, the analysis of data from survey experiments, and other topics, across social, behavioral, and marketing science domains. -Fills a gap in the current literature by successfully combining the subjects of survey methodology and experimental methodology in an effort to maximize both internal validity and external validity> -Offers a wide range of types of experimentation in survey research with in-depth attention to their various methodologies and applications> -Is edited by internationally recognized experts in the field of survey research/methodology and in the usage of survey-based experimentation—featuring contributions from across a variety of disciplines in the social and behavioral sciences> -Presents advances in the field of survey experiments, as well as relevant references in each chapter for further study> -Includes more than 20 types of original experiments carried out within probability sample surveys> -Addresses myriad practical and operational aspects for designing, implementing, and analyzing survey-based experiments by using a Total Survey Error perspective to address the strengths and weaknesses of each experimental technique and method> > Experimental Methods in Survey Research: Techniques that Combine Random Sampling with Random Assignment >is an ideal reference for survey researchers and practitioners in areas such political science, health sciences, sociology, economics, psychology, public policy, data collection, data science, and marketing. It is also a very useful textbook for graduate-level courses on survey experiments and surve

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Original Publish Date: Oct 01, 2019