Communications Writing and Design

The Integrated Manual for Marketing, Advertising, and Public Relations
Author(s): John DiMarco
Original Publish Date: Mar 21, 2017
Product Number: EB00715390
Released: Nov 20, 2017
Business Term: Purchase
ISBN: #9781119118923
Publisher: Wiley-Blackwell
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Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. -Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles -Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques -Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work -Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

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