Your one-stop guide to becoming a product management prodigy
Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.
From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.
-Create a winning strategy for your product
-Gather and analyze customer and market feedback
-Prioritize and convey requirements to engineering teams effectively
-Maximize revenues and profitability
Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
Click the Download button to download a copy of the MARC file.
Enter your FTP details below to send the MARC export file via FTP.
by Brian Lawley, Pamela Schure
by Pamela Riddle Bird, Forrest M. Bird
by Amine Bouchentouf, Brian Dolan, Joe Duarte, Mark Galant, Ann C. Logue, Paul Mladjenovic, Kerry Pechter, Barbara Rockefeller, Peter Sander, Russell Wild
by Beverly A. Browning
by Ken Lloyd
by Stan Hutton, Frances N. Phillips
by Karin Derkley
by Tage C. Tracy, John A. Tracy
by John A. Tracy
by Michael Garvey, Heather Dismore, Andrew G. Dismore
by Joseph W. Bartlett, Peter Economy
by Stefan Korn
Sign up for our email newsletter