Innovation and Agility in the Digital Age

Africa, the World's Laboratories of Tomorrow
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Author(s): Soufyane Frimousse
Original Publish Date: Mar 07, 2019
Product Number: EB00756436
Released: Mar 22, 2019
Business Term: Purchase
ISBN: #9781119597643
Publisher: Wiley-ISTE
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Description

Africa is a laboratory for managerial and societal innovations built out of pragmatic arrangements. Some African companies offer products and services that go beyond the standard practices of their international counterparts, based on original and inventive managerial characteristics. Such success stories outline a new model of management and innovation for companies in the digital era.The African innovations that have emerged over the past ten years are directly linked to a managerial model that perfectly meets the demands of the digital era. These new organizations indicate that good managerial practices and innovation models also come from the Global South and no longer exclusively from the East Coast of the United States. Understanding these dynamics is of great theoretical and practical interest for the many companies struggling to seize the opportunities for growth in Africa.