Crowdsourcing For Dummies

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Author(s): David Alan Grier
Series: For Dummies
Original Publish Date: Mar 27, 2013
Product Number: EB00057990
Released: Aug 19, 2013
Business Term: Purchase
ISBN: #9781119943853
Publisher: For Dummies
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Description

Give your business the edge with crowd-power! Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business. Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.

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