Data Mining Techniques in CRM

Inside Customer Segmentation
Product Number: EB00064486
Released: Aug 19, 2013
Business Term: Purchase
ISBN: #9781119965459
Publisher: Wiley
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Description

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

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Genre: Science
Original Publish Date: Aug 24, 2011

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