From an Idea to Nike

How Marketing Made Nike a Global Success
Author(s): Lowey Bundy Sichol
Original Publish Date: Feb 12, 2019
Product Number: EB00716771
Released: Feb 12, 2019
Business Term: Purchase
ISBN: #9781328530639
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From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. -Find out where the name Nike came from and how the famous swoosh became the signature logo. -Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) -Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

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