Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done.
In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable-to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That's not good enough. We need to create a big moo!"
But how do you create a big moo-an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the team-with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board- created an incredibly useful book that's fun to read and perfect for groups to share, discuss, and apply.
The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
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by Seth Godin
by Raffaele Sollecito, Andrew Gumbel
by David Freeman Hawke
by Jack Brennan
by Mark Stevens
by Robert Scheinfeld
by George Clason
by Robert G. Allen
by Harvey Reese
by Joe Vitale
by Ching Ning Chu
by Jeffrey Krames
"Harry Houdini was a lousy magician. At least that's the theory advanced in THE BIG MOO, a collection of mini-business-sermons, edited by Seth Godin. According to the Moo-crew, Houdini's success had little to do with magic and much to do with his being remarkable--a theme repeated throughout this 4-hour audio program and one that expands on the theme advanced by Godin in his bestselling THE PURPLE COW. There's a lot of provocative material--from the marketing savvy of Texas-shaped tortillas to the fearless flight of little Max--and Godin reads the bite-sized episodes with conviction and humor. R.W.S. (c) AudioFile 2006, Portland, Maine"
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