Reality Check

The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
x-large
Author(s): Guy Kawasaki
CD - unabridged
Audio (12 discs)
Product Number: DD19990
Released: Dec 29, 2008
Business Term: Purchase
ISBN: #9781400110643
Narrator/s: Paul Boehmer
Publisher: Tantor Media, Inc
Please log in to view pricing

Description

In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check. For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His bestseller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the fifty most popular in the world. Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: -How to get a standing ovation -The art of schmoozing -How to create a community -The top ten lies of entrepreneurs -Everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask Provocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki.

Bundle:

Please login to view pricing, or register now
Reality Check
Product Number: BX00040375
Product Number:Z10004937
Product Number:DD19990

All formats/editions

eAudio
x-large
Author(s): Guy Kawasaki
Narrator(s): Paul Boehmer
Product Number Z10004937
Released: Dec 29, 2008
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781400190645
eBook
x-large
Author(s): Guy Kawasaki
Product Number EB00396962
Released: Jun 05, 2014
Business Term: 2 Year
Publisher: Portfolio
ISBN: #9781440634536

Professional reviews

"A veteran tech entrepreneur, venture capitalist, and commentator on Silicon Valley culture offers real-world advice on how the best companies are started, funded, and run. Though the diversity of topics gives this audio a stream-of-consciousness flow, the material actually covers many complicated topics with cohesion. The advice, all of it succinct and immediately digestible, is on every start-up challenge imaginable--from organizing venture-capital presentations to hiring, collaborating, marketing, and managing talent. The author's blunt opinions and colloquial language make listening a breeze. Paul Boehmer's energetic reading contributes to the author's streetwise vibe. Boehmer's quick pacing and smart-aleck tone are good vehicles for pouring out Kawasaki's potent no-nonsense advice. T.W. (c) AudioFile 2011, Portland, Maine"

Sign up for our email newsletter