Primal Branding

Create Zealots for Your Brand, Your Company, and Your Future
x-large
Author(s): Patrick Hanlon
Original Publish Date: Feb 01, 2006
eAudio - unabridged
Audio (7.83 hours)
Product Number: Z10004367
Released: Feb 01, 2006
Business Term: Purchase
ISBN: #9781400122196
Narrator/s: Alan Sklar
Publisher: Tantor Media, Inc
Please log in to view pricing

Description

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primal Branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques, work for everyone involved in creating and selling an image-from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal Branding presents a world of new possibility for marketers of every stripe-and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

Bundle:

Please login to view pricing, or register now
Primal Branding
Product Number: BX00039349
Product Number:DD18196
Product Number:Z10004367

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Audio - Pub Library - US Collection
RBdigital Unlimited Audio - Pub Library - Canada Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Platinum Collection
RBdigital Unlimited Audio - Corporate Core Collection

All formats/editions

CD
x-large
Author(s): Patrick Hanlon
Narrator(s): Alan Sklar
Product Number DD18196
Released: Feb 01, 2006
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781400102198