The Yugo

The Rise and Fall of the Worst Car in History
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Author(s): Jason Vuic
Original Publish Date: Mar 08, 2010
eAudio - unabridged
Audio (8.95 hours)
Product Number: Z100028809
Released: Mar 08, 2010
Business Term: Purchase
ISBN: #9781400195961
Narrator/s: Erik Synnestvedt
Publisher: Tantor Media, Inc
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Description

Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and it is one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand "good" communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you've got The Yugo: The Rise and Fall of the Worst Car in History. Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia's nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo...at the bottom.

Bundle:

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The Yugo
Product Number: BX00051972
Product Number:Z100028809
Product Number:DB337

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Audio - Pub Library - US Collection
RBdigital Unlimited Audio - Pub Library - Canada Collection
RBdigital Unlimited Audio - Corporate Core Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Platinum Collection

All formats/editions

CD
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Author(s): Jason Vuic
Narrator(s): Erik Synnestvedt
Product Number DB337
Released: Mar 01, 2011
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781400115969
eBook
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Author(s): Jason Vuic
Product Number EB00102705
Released: Oct 28, 2013
Business Term: 2 Year
ISBN: #9781429945394

Professional reviews

"Was the Yugo really the worst car in history? Yugo owners said otherwise in surveys, but bad press and jokes from Mike Royko, Jay Leno, and others steered "the failed car from Yugoslavia" into pop- culture ignominy. Narrator Erik Synnestvedt sounds fascinated and amused as he retells Yugo jokes (at the start of each chapter), talks about its bumpy start, recalls the initial Yugomania, and details the car's eventual demise. Listeners will learn about Yugoslavian history and the rise of lower-priced foreign cars in the United States. This slice of automotive history is a surprisingly fun story. J.A.S. (c) AudioFile 2010, Portland, Maine"

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