Stories That Stick

How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Product Number: EB00744263
Released: Sep 24, 2019
Business Term: 26 Circ
ISBN: #9781400211944
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Description

< -the Value Story, to convince customers they need what you provide;> -the Founder Story, to persuade investors and customers your organization is worth the investment;> -the Purpose Story, to align and inspire your employees and internal customers; and> -the Customer Story, to allow those who use your product or service to share their authentic experiences with others.>> Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren't telling.

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Author(s): Kindra Hall
Original Publish Date: Sep 24, 2019

All formats/editions

CD
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Author(s): Kindra Hall
Narrator(s): Kindra Hall
Product Number BN15418
Released: Sep 24, 2019
Business Term: Purchase
Publisher: Brilliance Audio
ISBN: #9781799724414
eAudio
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Author(s): Kindra Hall
Narrator(s): Kindra Hall
Product Number Z100145634
Released: Sep 24, 2019
Business Term: Purchase
ISBN: #9781400211951

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