Real Influence

Persuade Without Pushing and Gain Without Giving In
Original Publish Date: Apr 28, 2020
eAudio - unabridged
Audio (7.47 hours)
Product Number: Z100159734
Released: Apr 28, 2020
Business Term: Purchase
ISBN: #9781400223619
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Authentic influence is about more than creating a strong initial connection--it's about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John Ullmen share a new method that business leaders can use to examine priorities, learn about the needs of key players, earn others' attention, motivate others to hear more, and add value with question and actions. When others sense they are being pushed--their guard goes up. In business interactions, even if the person you are pitching to does comply with your requests, lingering resentment may undermine the relationship forever. So why do most books on influence still portray it as something you do to someone else to get your way? That out-of-date approach invites resistance and cynicism from those who recognize the techniques. Manipulative tactics fail to produce the mutual trust that sustains successful relationships. They simply won't work in our sophisticated, post-selling world. Complete with examples of the steps in action and insights from real-world "power influencers," Real Influence is a one-of-a-kind guide that showcases how being straight with everyone means winning for all.

All formats/editions

Narrator(s): Walter Dixon
Product Number CA0260
Released: Jul 05, 2013
Business Term: Purchase
ISBN: #9781470362720
Narrator(s): Walter Dixon
Product Number Z06706
Released: Jun 01, 2013
Business Term: Purchase
ISBN: #9781470362843
Product Number EB00723514
Released: Apr 15, 2018
Business Term: 26 Circ
Publisher: AMACOM
ISBN: #9780814420164

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