The Long Tail

Why the Future of Business Is Selling Less of More
CD - unabridged
Audio (7 discs)
Product Number: CB420
Released: Jul 18, 2006
Business Term: Purchase
ISBN: #9781401384142
Narrator/s: Chris Anderson
Publisher: Hyperion Audio
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Description

From an industry-acknowledged expert, The Long Tail explains the long term value of the provocative new business model pioneered by the likes of Google, Amazon, and many other innovative, Internet-centered companies.

All formats/editions

eBook
x-large
Author(s): Chris Anderson
Product Number EB00280517
Released: Apr 10, 2014
Business Term: 2 Year
Publisher: Hachette Books
ISBN: #9780316289238

Professional reviews

"Anderson's premise that Internet-based retailing and personal expression enable much wider variety and more profitable niche markets and, thus, are killing a formerly "hit-driven" culture and retail world is somewhat controversial. (Just Google THE LONG TAIL.) But this audiobook presents the argument well, with much detail and many current (late 2005) examples. Christopher Nissley's reading style fits the content; he's clipped and staccato, like Anderson's writing. His narration is helpful to the listener who prefers not to get bogged down in the theoretical and technical parts of the book. Anderson himself reads the introduction, and there's a brief author interview at the end of Disc 7, plus downloadable copies of the book's graphics. T.F. 2007 Audies Award Winner (c) AudioFile 2006, Portland, Maine"

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