From an industry-acknowledged expert, The Long Tail explains the long term value of the provocative new business model pioneered by the likes of Google, Amazon, and many other innovative, Internet-centered companies.
Click the Download button to download a copy of the MARC file.
Enter your FTP details below to send the MARC export file via FTP.
by Chris Brogan, Julien Smith
by Chris Abani
by Chris Widener
by Janet Bray Attwood, Chris Attwood
by Eddie Yoon
by Chris Brogan
by Chris Jericho
by Catherine Anderson
by Chris Fabry
by Chris Hayes
by Chris Barton
by Chris Crutcher
"Anderson's premise that Internet-based retailing and personal expression enable much wider variety and more profitable niche markets and, thus, are killing a formerly "hit-driven" culture and retail world is somewhat controversial. (Just Google THE LONG TAIL.) But this audiobook presents the argument well, with much detail and many current (late 2005) examples. Christopher Nissley's reading style fits the content; he's clipped and staccato, like Anderson's writing. His narration is helpful to the listener who prefers not to get bogged down in the theoretical and technical parts of the book. Anderson himself reads the introduction, and there's a brief author interview at the end of Disc 7, plus downloadable copies of the book's graphics. T.F. 2007 Audies Award Winner (c) AudioFile 2006, Portland, Maine"
Sign up for our email newsletter