Your Marketing Sucks.

CD - unabridged
Audio (5 discs)
Product Number: CT039
Released: Dec 05, 2003
Business Term: Purchase
ISBN: #9781402570735
Narrator/s: Michael Arkin
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This Business Week best-seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves. Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away. Whether you work for a small store or an international manufacturing conglomerate, this may be the most important book you'll ever encounter.


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Your Marketing Sucks.
Product Number: BX00009608
Product Number:CT039
Product Number:Z00784

All formats/editions

Author(s): Mark Stevens
Narrator(s): Michael Arkin
Product Number Z00784
Released: Mar 28, 2011
Business Term: Purchase
ISBN: #9781449886943

Professional reviews

"As the title of this audiobook intimates, you and your company or product are in need of, er, a renovation. Author Stevens, a marketing guru of apparently the first, or at worst, second degree, exhorts, instructs, even bullies listeners into rethinking, redesigning, and retrofitting their marketing and sales efforts. Michael Arkin delivers the message with an aggressive edge and just a hint of a sneer as he embodies a marketing heavy-hitter. No corporation is safe from criticism; no campaign sacrosanct. Cringe as you learn just how incompetent you probably are--but rejoice as this competitive black-belt brings you to fighting fitness in sales and marketing. D.J.B. (c) AudioFile 2004, Portland, Maine"

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