As a young man, Earvin "Magic" Johnson admired his father and other small-town entrepreneurs who created jobs and served as leaders in his Midwestern community. He worked for them, watched them, and his interest in building communities through economic development grew even while his basketball career flourished. His fame as an NBA star gave him access to some of the most successful business leaders in the country. It was Earvin's own entrepreneurial spirit that inspired them to serve as his mentors.
Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday's to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community.
32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors.
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by Aaron W. Smith, Brenda Lane Richardson
by Subir Chowdhury
by Scott D. Anthony, Clark G. Gilbert, Mark W. Johnson
by Byron Scott, Charlie Norris, Jon Warech, Earvin "Magic" Johnson
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by Ray Charles Robinson, Jr.
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by Larry Tye
"A basketball icon becomes an entrepreneur and community activist in this touching account of how a celebrity can make money and impact people's lives. Cut from his endorsement contracts when he contracted HIV in 1991, Johnson still had enough basketball money to build Starbucks and movie theaters in underserved urban communities. He humbled himself along the way, accepting the help of mentors and investors, all of whom recognized the selfless character that comes across in this inspiring lesson for entrepreneurs. Dominic Hoffman was an outstanding choice to deliver a lesson/memoir from a humbled jock star. He's relaxed, serious, and mostly natural sounding, a style that fits well with Magic Johnson's quiet determination to become a success outside of basketball AND do some good in the world. T.W. (c) AudioFile 2009, Portland, Maine"