Truth and Lies About Why We Buy
eAudio - unabridged
Audio (7.30 hours)
Product Number: Z100012281
Released: Oct 21, 2008
Business Term: Purchase
ISBN: #9781415958360
Narrator/s: Don Leslie
Publisher: Books on Tape
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How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us - from bars to highway billboards to supermarket shelves? Can "Cool" brands, like iPods, trigger our mating instincts? Can other senses - smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals - like drinking a Corona with a lime - to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced - or turned off - by marketers' relentless attempts to win our loyalty, our money, and our minds.

Author(s): Martin Lindstrom
Original Publish Date: Oct 21, 2008

All formats/editions

Author(s): Martin Lindstrom
Product Number EB00152789
Released: Dec 27, 2013
Business Term: 2 Year
Publisher: Currency
ISBN: #9780385528290

Professional reviews

"The author used brain-scan imagery to analyze what parts of our brains "light up" under controlled marketing tests. His results have given advertisers the first neurological evidence that can be used to identify what works in sales, and why. Narrator Don Leslie has a knack for knowing which words to accent in each sentence. Leslie's skill makes the narration seem conversational, thereby increasing the ease with which listeners can pay attention and learn the most. As victims of relentless advertising, we all may want to hear about marketing studies involving the products all around us--like Jockey, Coke, and Ford. The material and presentation adapt well to the audio format, making it easy for on-the-go readers to catch it all in spurts. J.A.H. (c) AudioFile 2008, Portland, Maine"

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