Green to Gold

CD - unabridged
Audio (9 discs)
Product Number: BL413
Released: Jan 12, 2009
Business Term: Purchase
ISBN: #9781423370857
Narrator/s: Fred Stella
Publisher: Brilliance Audio
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Green to Gold is an essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This audiobook explores what every executive must know to manage the environmental challenges facing society and business.

Professional reviews

"The authors provide an excellent survey of the opportunities and potential pitfalls global businesses face as they "go green." There are many great examples of successful implementation. The material is also an excellent treatise on how to increase brand value through green business practices. Fred Stella's enthusiasm for his subject sounds genuine and powerfully draws the listener into the material. He might have familiarized himself a bit more with some of the jargon and iconic names in the arena; however, this is hardly a large problem. If you want to know who the best performers are so you can buy, invest, or model your enterprise with a clear environmental conscience, then listen here. M.C. (c) AudioFile 2009, Portland, Maine"

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