How Stella Saved the Farm

A Tale About Making Innovation Happen
eAudio - unabridged
Audio (2.33 hours)
Product Number: Z100125049
Released: Jun 01, 2017
Business Term: Purchase
ISBN: #9781427217196
Narrator/s: Ari Fliakos
Publisher: Macmillan Audio
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Description

How Stella Saved the Farm is a simple parable about making innovation happen. Written by the authors of the New York Times bestselling Reverse Innovation: Create Far From Home, Win Everywhere, Vijay Govindarajan and Chris Trimble, the story resonates in organizations of all types-public sector, private sector, and social sector, from mammoth corporations to small organizations employing just a few dozen people. The parable is about a farm in trouble. Bankruptcy, or the grim prospect of being acquired by a hostile competitor, threaten. The farm succeeds only if the team pulls together and innovates. The main characters in the story-Stella, Deirdre, Bull, Mav, Einstein, Rambo, Maisie, and Andrea-are all like people you know, maybe even yourself. The tale includes an unexpected leadership challenge, an ambitious call to action, a bold idea, countless internal obstacles and conflicts, fears, joys, triumphs, and even a love interest. It's a story that can be enjoyed by anyone. In How Stella Saved the Farm delivers eight simple lessons to guide innovation initiatives to success. It prepares business leaders to avoid some of innovation's most toxic myths, teaches how to build the right kind of team, and shows how to learn quickly from experience.

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Original Publish Date: Mar 12, 2013

All formats/editions

eBook
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Product Number EB00269959
Released: Apr 08, 2014
Business Term: 52 Circ / 730 Day
Publisher: St. Martin's Press
ISBN: #9781250022240

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