The Storyteller's Secret

From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
CD - unabridged
Audio (7 discs)
Product Number: DD22818
Released: Feb 23, 2016
Business Term: Purchase
ISBN: #9781427266842
Narrator/s: Carmine Gallo
Publisher: Macmillan Audio
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Description

How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"? They told brilliant stories. In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?

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Author(s): Carmine Gallo
Awards:2017-BusinessEducational Personal Development-Finalist-Audies

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The Storyteller's Secret
Product Number: BX00066194
Product Number:DD22818
Product Number:Z100125719

All formats/editions

eAudio
x-large
Author(s): Carmine Gallo
Narrator(s): Carmine Gallo
Product Number Z100125719
Released: Jun 01, 2017
Business Term: Purchase
Publisher: Macmillan Audio
ISBN: #9781427266859
eBook
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Author(s): Carmine Gallo
Product Number EB00620500
Released: Feb 23, 2016
Business Term: 52 Circ / 730 Day
Publisher: St. Martin's Press
ISBN: #9781466882690

Professional reviews

"Carmine Gallo, a popular keynote speaker, reveals the secret to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. A clear, convincing narrator, he reads with vigor and confidence, emphasizing the need to find one's passion and learn how to communicate. His examples of successful business people support his recommendations. Both Gallo's book and pleasant voice are well suited to the audio format, and his presentation style, especially his consistent pacing, blend well with the content of his work. He convinces listeners that the ability to tell their story persuasively is the most important skill they need to accomplish their dreams. As a storyteller, he provides a compelling listening experience. S.C.A. 2017 Audies Finalist © AudioFile 2017, Portland, Maine"

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