Quench Your Own Thirst

Business Lessons Learned Over a Beer or Two
CD - unabridged
Audio (6 discs)
Product Number: DD23223
Released: Apr 12, 2016
Business Term: Purchase
ISBN: #9781427268181
Narrator/s: Jim Koch
Publisher: Macmillan Audio
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Description

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career. In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch's plan to leave his consulting job and start a brewery that would challenge American palates, he chose a nineteenth-century family recipe and launched Samuel Adams. Now one of America's leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution. In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life. Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson you'll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Koch's anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.

All formats/editions

eAudio
x-large
Author(s): Jim Koch
Narrator(s): Jim Koch
Product Number Z100125748
Released: Jun 01, 2017
Business Term: Purchase
Publisher: Macmillan Audio
ISBN: #9781427268198
eBook
x-large
Author(s): Jim Koch
Product Number EB00625839
Released: Apr 12, 2016
Business Term: 52 Circ / 730 Day
Publisher: Flatiron Books
ISBN: #9781250070517

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