The Influential Mind

What the Brain Reveals About Our Power to Change Others
eAudio - unabridged
Audio (5.40 hours)
Product Number: Z100126150
Released: Sep 19, 2017
Business Term: Purchase
ISBN: #9781427290755
Narrator/s: Xe Sands
Publisher: Macmillan Audio
Please log in to view pricing


A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others-from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts-from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control-are ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the audiobook provides fascinating insight into the complex power of influence, good and bad.

Author(s): Tali Sharot
Original Publish Date: Sep 19, 2017

All formats/editions

Author(s): Tali Sharot
Product Number EB00699928
Released: Sep 19, 2017
Business Term: 52 Circ / 730 Day
Publisher: Henry Holt and Co.
ISBN: #9781627792660

Sign up for our email newsletter