Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant
CD - unabridged
Audio (6 discs)
Product Number: CA048
Released: Sep 14, 2006
Business Term: Purchase
ISBN: #9781428110465
Narrator/s: Z. Furman
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In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and RenEe Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth.


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Blue Ocean Strategy
Product Number: BX00027398
Product Number:Z01009
Product Number:CA048

All formats/editions

Narrator(s): Z. Furman
Genre: Self Help
Product Number Z01009
Released: Mar 28, 2011
Business Term: Purchase
ISBN: #9781449893576