In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and RenEe Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth.
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by Thomas Davenport
by Wayne W. Dyer
by Bill P., Todd W., Sara S.
by W. Chan Kim, Renee Mauborgne
by James W. Forsythe, Suzanne Somers
by Renee Evenson
by Renee Watson
by Kim Savage
by Kim Smejkal