The Culture Code

An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
CD - unabridged
Audio (5 discs)
Product Number: CA071
Released: Jul 11, 2007
Business Term: Purchase
ISBN: #9781428156876
Narrator/s: Barrett Whitener
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Description

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. Rapaille's breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Culture Codes invisibly shape how we behave in our personal lives. We can learn to crack these Codes and achieve new understanding of why we do the things we do.

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The Culture Code
Product Number: BX00006848
Product Number:CA071
Product Number:Z01213

All formats/editions

eAudio
x-large
Author(s): Clotaire Rapaille
Narrator(s): Barrett Whitener
Product Number Z01213
Released: Mar 28, 2011
Business Term: Purchase
ISBN: #9781456101442
eBook
x-large
Author(s): Clotaire Rapaille
Product Number EB00152852
Released: Dec 27, 2013
Business Term: 2 Year
Publisher: Currency
ISBN: #9780767924924

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