Developing a solid referral base is the single most important, and difficult, task facing a salesperson. Now listeners can achieve results like the sales megastars who broker blockbuster deals all the time. Here, master sales trainer Paul McCord describes a detailed, yet flexible plan that has been proven to generate referrals in virtually any sales system or environment and in any industry. This conversational reference guide features compelling real-world examples of common sales mistakes and solutions that will transform lost opportunities into real prospects.
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