The Yugo

The Rise and Fall of the Worst Car in History
x-large
Author(s): Jason Vuic
Original Publish Date: Mar 01, 2011
Product Number: EB00102705
Released: Oct 28, 2013
Business Term: 2 Year
ISBN: #9781429945394
Please log in to view pricing

Description

Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand "good" communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you've got The Yugo: The Rise and Fall of the Worst Car in History. Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia's nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo...?t the bottom.

All formats/editions

CD
x-large
Author(s): Jason Vuic
Narrator(s): Erik Synnestvedt
Product Number DB337
Released: Mar 01, 2011
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781400115969
eAudio
x-large
Author(s): Jason Vuic
Narrator(s): Erik Synnestvedt
Product Number Z100028809
Released: Mar 08, 2010
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781400195961

Sign up for our email newsletter