Product and service sensations like the iPod, Starbucks and FedEx were seemingly successful overnight. But, it wasn't luck, creativity or clever marketing that led to their breakthroughs. Tuned In reveals the "secrets" that separate these market leaders from the rest. It shows ambitious people how to stop wasting time and money trying to be innovative and instead to create "resonators"-great products or services that people buy without thinking because they solve an existing problem.
Click the Download button to download a copy of the MARC file.
Enter your FTP details below to send the MARC export file via FTP.
by Timothy P. Hubbard, Harry J. Paarsch
by Jeffrey Krames
by Andy Boynton, Bill Fischer, William Bole
by Kory Kogon, Breck England, Julie Schmidt
by David M. Darst
by Scott Mautz
by David Meerman Scott
by Brad Feld, David Cohen
by Scott Brinker
by Scott Stein
by David Freeman Hawke
by David J. Lieberman
Sign up for our email newsletter