Tuned in

CD - unabridged
Audio (6 discs)
Product Number: CA153
Released: Jan 29, 2009
Business Term: Purchase
ISBN: #9781436197441
Narrator/s: Sean Pratt
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Description

Product and service sensations like the iPod, Starbucks and FedEx were seemingly successful overnight. But, it wasn't luck, creativity or clever marketing that led to their breakthroughs. Tuned In reveals the "secrets" that separate these market leaders from the rest. It shows ambitious people how to stop wasting time and money trying to be innovative and instead to create "resonators"-great products or services that people buy without thinking because they solve an existing problem.

All formats/editions

eAudio
x-large
Narrator(s): Sean Pratt
Product Number Z08267
Released: Jan 01, 2014
Business Term: Purchase
ISBN: #9781490617756

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