Negotiating Rationally

Product Number: EB00560849
Released: Sep 11, 2014
Business Term: 2 Year
ISBN: #9781439106839
Publisher: Free Press
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Description

In Negotiating Rationally, Max Bazerman and Margaret Neale explain how to avoid the pitfalls of irrationality and gain the upper hand in negotiations. For example, managers tend to be overconfident, to recklessly escalate previous commitments, and fail to consider the tactics of the other party. Drawing on their research, the authors show how we are prisoners of our own assumptions. They identify strategies to avoid these pitfalls in negotiating by concentrating on opponents' behavior and developing the ability to recognize individual limitations and biases. They explain how to think rationally about the choice of reaching an agreement versus reaching an impasse. A must read for business professionals.

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Author(s): Max H. Bazerman
Original Publish Date: Jan 01, 1994

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