Don't let your creative ideas get picked apart and put down!
If you're like most creative people, chances are high that you've had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves, the fact is that the better and bolder the idea, the more it needs selling. This book contains powerful techniques to help you sell your ideas to those with approval power. You'll find tips from designers, writers, marketers and other creative professionals, along with meaty advice from selling and branding gurus. In no time, you'll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in.
"Designers have a little known secret: Designing something is the easy part, getting others, specifically clients, to embrace that design is the real hard part. Harrison has put together dozens of tips that, if applied correctly, independently or in unison, will help you get those great design ideas approved."
—Armin Vit and Bryony Gomez-Palacio, authors of Graphic Design, Referenced
by Harry Harrison
by Harrison Cheung, Nicola Pittam
by Jed Alger, Travis Knight, Chris Butler, Sam Fell
by Sam Cutler
by Sam Sutherland
by Sam Ita
by Sam Wellman
by Sam Siciliano
by Sam Taylor
by Jen Chaney, Jacob Clifton, Jeremy Clyman, Kiara Koenig, Paul Levinson, Ariella Papa, Paula Rogers, Jonna Rubin, Sarah Marian Seltzer, Kevin Smokler, Travis Stewart, Robin Wasserman, Will Leitch, Adam Wilson
by Leslie Harrison
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