Mastering Type

The Essential Guide to Typography for Print and Web Design
Author(s): Denise Bosler
Original Publish Date: May 16, 2012
Product Number: EB00694841
Released: Feb 17, 2017
Business Term: 2 Year
ISBN: #9781440313714
Publisher: HOW Books
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Good Design, Down to the Letter Packages on store shelves, posters on building walls, pages of a website-all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication-in whatever form it takes. By breaking down the study of type into a systematic progression of relationships-letter, word, sentence, paragraph, page and screen-award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels. Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element-both as it stands alone and as it works with other elements-to create successful design, to strengthen your skill set and to inspire your next project.

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