The Designer's Guide To Marketing And Pricing

How To Win Clients And What To Charge Them
Author(s): Ilise Benun, Peleg Top
Original Publish Date: Mar 10, 2008
Product Number: EB00694872
Released: Feb 17, 2017
Business Term: 2 Year
ISBN: #9781440325168
Publisher: HOW Books
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Do what you love and make money! The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. This book shows you how to: -learn which marketing tools are most effective and how to use them -create a smart marketing plan that reflects your financial goals -plan small actionable steps to take in reaching those financial goals -determine who your ideal clients are and establish contact with them -turn that initial contact into a profitable relationship for both of you -talk to clients about money and the design process - without fear -figure out a fair hourly rate and give an accurate estimate for a project You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.

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