Above the Fold

Revised Edition
Product Number: EB00694888
Released: Feb 17, 2017
Business Term: 1 Year
ISBN: #9781440336683
Publisher: HOW Books
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Description

Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project: -PLAN Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation. -DESIGN The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design. -OPTIMIZE Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.

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Author(s): Brian D. Miller
Original Publish Date: Jul 15, 2016

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