Exceptional Customer Service

Exceed Customer Expectations to Build Loyalty & Boost Profits
Product Number: EB00694955
Released: Feb 17, 2017
Business Term: 2 Year
ISBN: #9781440504358
Publisher: Adams Media
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Description

When the going's tough, companies that survive will be those that build the greatest loyalty-by exceeding expectations. Yet, too often, companies ignore their customers' needs and wants. Today, industries like airlines, retail businesses, and restaurants are feeling consumer pushback. With new, updated examples from more than fifty companies-from Chik-Fil-A restaurants to the Ritz-Carlton hotel chain to online retailer Zappos.com-this book shows managers how to go from so-so service to amazing service. In today's market, customer service is a key competitive advantage. This book shows you how to expand your customer base when the industry is shrinking, use new media to reach consumers, and make a lasting, great impression on customers. When businesses are fighting to survive, creating a great experience for customers isnit just important-it's essential.

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Original Publish Date: Aug 18, 2009

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