For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity.
This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including:
-Defining a target readership
-Creating pitches for talk shows
-Getting media coverage
-Utilizing the Internet and other outlets
-Preparing for interviews and tours
-Hiring an independent publicist
"Read this book!—Ellen Levine, editorial director, Hearst Magazines.
by Jacqueline Deval
by Deval Patrick
by Jacqueline Woodson
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