Reality Check

The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
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Author(s): Guy Kawasaki
Original Publish Date: Oct 30, 2008
Product Number: EB00396962
Released: Jun 05, 2014
Business Term: 2 Year
ISBN: #9781440634536
Publisher: Portfolio
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Description

"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake. Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."

All formats/editions

CD
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Author(s): Guy Kawasaki
Narrator(s): Paul Boehmer
Product Number DD19990
Released: Dec 29, 2008
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781400110643
eAudio
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Author(s): Guy Kawasaki
Narrator(s): Paul Boehmer
Product Number Z10004937
Released: Dec 29, 2008
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781400190645

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