The Complete Idiot's Guide to Marketing, 2nd edition

Priceless Pointers on the Classic “Four P's”—Product, Place, Price, and Promotion
Author(s): Sarah White
Original Publish Date: Nov 04, 2003
Product Number: EB00633354
Released: Feb 03, 2016
Business Term: 2 Year
ISBN: #9781440696114
Publisher: Alpha
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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: Guerilla marketing Marketing to Boomers and Latinos Online marketing Targeted-but-affordable direct mail Sample marketing plans for several types of small businesses (as well as a couple of larger projects) Practical, do-it-yourself distribution strategies Analysis of business segments and trends, and much more.