Purple Cow

Transform Your Business by Being Remarkable
CD - unabridged
Audio (3 discs)
Product Number: CA184
Released: Nov 19, 2009
Business Term: Purchase
ISBN: #9781440766855
Narrator/s: Seth Godin
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Description

Seth Godin is a best-selling author and contributing editor to Fast Company Magazine. His marketing expertise is recognized worldwide for its depth and candor. In Purple Cow he shows business-minded individuals how the principle of the Purple Cow works. It is built around the premise that consumers have seen enough brown cows and they are tired of the same old, same old. But put a purple cow in front of them and they are eager to learn more.

All formats/editions

eAudio
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Author(s): Seth Godin
Narrator(s): Seth Godin
Product Number Z01311
Released: Mar 28, 2011
Business Term: Purchase
ISBN: #9781456112875

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