Next Evolution of Marketing

Author(s): Bob Gilbreath
CD - unabridged
Audio (8 discs)
Product Number: BM257
Released: Oct 02, 2009
Business Term: Purchase
ISBN: #9781441816818
Narrator/s: Bruce Reizen
Publisher: Brilliance Audio
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This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing-meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase. Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs and move more product than ever. "Ten years after Permission Marketing, The Next Evolution of Marketing takes the idea to a new level. Must reading for anyone who buys a lot of advertising." - Seth Godin, author, Tribes "Tell and sell was never authentic. Smart companies have watched their products soar by adopting a more meaningful approach, but no one has named the new model, codified it, or provided any guidelines for implementing it. Until now, right here in this book, where Bob Gilbreath does all three." - Pete Blackshaw, EVP, Digital Strategic Services, Nielson Online, and author of Satisfied Friends Tell Three Customers, Angry Customers Tell 3000