Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant
eAudio - unabridged
Audio (6.70 hours)
Product Number: Z01009
Released: Mar 28, 2011
Business Term: Purchase
ISBN: #9781449893576
Narrator/s: Z. Furman
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In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and RenEe Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth.


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Blue Ocean Strategy
Product Number: BX00027398
Product Number:Z01009
Product Number:CA048

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Audiobooks - Canada Collection
RBdigital Audiobooks - Adult Bestseller Collection
RBdigital Audiobooks - Adult Academic Library Collection
RBdigital Unlimited Audiobooks - US Collection
RBdigital Unlimited Audiobooks - Corporate Core Collection
RBdigital Unlimited Audiobooks - Platinum Curriculum Collection - HE

All formats/editions

Narrator(s): Z. Furman
Genre: Self Help
Product Number CA048
Released: Sep 14, 2006
Business Term: Purchase
ISBN: #9781428110465

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