With consumers bombarded by thousands of marketing messages a day, a salesperson has exactly 3 seconds to capture the mind of his prospect. Today consumers are forced to make quick evaluations as a matter of survival. Within 3 seconds sales are made, deals are closed, and empires are built. The Irresistible Offer suggests that marketers and salespeople should stop practicing gimmickry and concentrate on the one aspect of every sale that truly makes the difference: the offer.
This title is part of (or scheduled to be part of) the following subscriptions:
Click the Download button to download a copy of the MARC file.
Enter your FTP details below to send the MARC export file via FTP.
by Mark Joyner
by Mark Polelle
by Mark Rampolla
by Mark Richard
by Mark Landler
by Mark Stevens
by Mark Sanborn
by Jason Green, Mark Henneman, Dimitar Antov
Sign up for our email newsletter