Light Strategies For Innovation

Product Number: EB00578397
Released: Sep 25, 2014
Business Term: 2 Year
ISBN: #9781451603309
Publisher: Free Press
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From a leading business scholar comes this analysis of strategies and practices for sparking innovation within several of the world's major companies. Willard Zangwill's study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more-in order to influence and promote the innovative process.

Author(s): William I. Zangwill
Original Publish Date: Jun 15, 2010

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