Design to Grow

How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)
Product Number: EB00575046
Released: Feb 10, 2015
Business Term: 2 Year
ISBN: #9781451676273
Publisher: Simon & Schuster
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Description

Expert advice from Coca-Cola's Vice President of Innovation and Entrepreneurship: Learn how the world's largest beverage brand uses design to grow its business by combining the advantages of a large-scale company with the agility of a nimble startup. Every company needs both scale and agility to win. From a fledging startup in Nepal, to a century-old multinational in New York, scale and agility are two qualities that are essential to every company's success. Start-ups understand agility. They know just when to pivot to stay alive. But what they haven't mastered yet is how to stabilize their business model so they can move to the next stage and become full-fledged companies. And well-established companies know scale. They are successful because they know how to leverage size with a high degree of effectiveness and efficiency. But what worries them most is staying competitive in a world of increasing uncertainty and change, complicated by upstarts searching for ways to disrupt the industry. So what is the key to creating the kind of scale and agility necessary to stay competitive in this day and age? The answer is design. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola-and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started.

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Original Publish Date: Feb 10, 2015

All formats/editions

CD
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Narrator(s): Peter Berkrot
Product Number DD17440
Released: Mar 17, 2015
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781494510824
eAudio
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Narrator(s): Peter Berkrot
Product Number Z100090159
Released: Mar 17, 2015
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781494590826

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