Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account.
Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations, Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success.
Armed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you'll be able to:
-Build rapport and trust from the first contact
-Create conversations with prospects, referral sources, and clients using the telephone, email, and mail
-Uncover the real need behind client challenges
-Make the case for improved business impact and return on investment (ROI) for your prospects
-Understand and communicate your value proposition
-Apply the 16 principles of influence in sales
-Overcome and prevent all types of objections, including money
-Craft profitable solutions and close the deal
The world-class RAIN selling methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance. Start bridging the gap between "hello" and profitable relationships today.
Click the Download button to download a copy of the MARC file.
Enter your FTP details below to send the MARC export file via FTP.
by W.E.B. Griffin, William E. Butterworth, IV
by Mike Kuczala
by John Hamm
by John Jantsch
by John Train
by John M. Bernard
by Gregg Ward, Walter G. Meyer
by Joseph Benner
by Joseph E. Stiglitz
by Mike Mignola, Thomas E. Sniegoski
by Anthony Doerr
"With its lists and bullet points threatening to clutter the flow of the writing, John Boehmer certainly had his hands full while delivering this exceptional sales lesson. The resulting performance is flawless--skillfully phrased so that everything makes sense and sounds appropriately businesslike. (You don't hear too much of Boehmer's personality.) His appealing way with dialogue is a particular strength. The authors, who are top-shelf sales consultants, have a strong grasp of complex sales and sales relationships. They miss nothing as they lay out principles and practices that reflect the nuances of sales relationships and the power of broad product knowledge and skillful persistence. With fascinating examples from a broad selection of industries, this is a must-hear for those who take their sales career seriously. T.W. (c) AudioFile 2012, Portland, Maine"
Sign up for our email newsletter